Lambley Nursery
Lambley Gardens and Nursery is one of Australia’s premier horticultural destinations, offering a carefully curated selection of plants, bulbs, seeds, and gardening tools. Based in Ascot, Victoria, Lambley has built a reputation for sustainable and climate-resilient gardening. The website, lambley.com.au, serves as both an eCommerce store and a resource hub for passionate gardeners across Australia and beyond.
1. Overview
The goal of the website is to showcase Lambley’s rare and high-performing plants, offer seamless online shopping, and provide valuable gardening content—all while maintaining a strong visual connection to its beautiful physical gardens.
2. Objectives
The redesign and optimization of the Lambley website aimed to:
Modernize the visual identity while preserving the heritage and charm of the brand.
Improve mobile responsiveness and cross-device performance.
Streamline eCommerce functionality, particularly around categories, filtering, and checkout.
Enhance SEO and organic discoverability of plant and product pages.
Create a content-rich experience with guides and garden tour content.
Boost user engagement and conversion rates.
3. Design and User Experience
The website design reflects Lambley’s core aesthetic: timeless, nature-inspired, and informative. Key UX and design considerations included:
Minimalist layout with high readability to emphasize product photography and educational content.
Earthy color palette (greens, browns, and whites) consistent with the garden theme.
High-resolution imagery of plants and gardens to entice both visual interest and emotional connection.
Accessible navigation structure with clearly categorized plant types, seasonal collections, and tools.
Mobile-first design with optimized touch targets and collapsible menus for small screens.
Smooth product discovery with enhanced category pages and predictive search.
4. Unique Features
Lambley.com.au includes several standout features that set it apart:
Dynamic Plant Filters: Users can filter by plant type, growing conditions, flowering season, and more.
Detailed Botanical Descriptions: Each product page includes expert-level information, often penned by owner David Glenn.
Garden Journal & Blog: Educational gardening content with seasonal advice, growing guides, and news.
Virtual Garden Tours: Multimedia content showcasing Lambley’s gardens throughout the year.
Back-in-stock notifications: For rare or seasonal plants that are in high demand.
Custom Shipping Logic: Adapted for live plant and bulb shipping requirements across Australia.
5. Performance and Optimization
A key focus of the project was ensuring optimal site performance and scalability:
Page Speed Optimization: Lazy loading, image compression, and efficient code helped reduce load times by over 35%.
SEO Improvements: Structured data, improved meta content, and semantic HTML for better indexing.
Mobile Optimization: Load times and usability on mobile devices improved significantly after redesign.
Ecommerce Enhancements: Streamlined cart, checkout, and customer account UX helped reduce abandonment rates.
Analytics Integration: Google Analytics and eCommerce tracking implemented for ongoing data insights.
6. Results and Impact
Following the redesign and optimization, Lambley experienced measurable improvements across key metrics:
+42% increase in mobile traffic conversions within 6 months.
+58% increase in overall eCommerce revenue YoY.
Bounce rate reduced by 25%, indicating improved engagement.
Page load time reduced from 4.2s to 2.6s, leading to better SEO and UX.
Organic search traffic increased by 33%, thanks to better on-page SEO and blog strategy.
Customer feedback praised the simplified checkout and updated plant search features.
7. Conclusion
The Lambley Gardens & Nursery website revamp successfully combined the brand’s horticultural legacy with modern digital usability. The project demonstrated how thoughtful design, robust content, and technical optimization can drive both customer satisfaction and business growth. Lambley.com.au is now not only a thriving eCommerce platform but also an inspiring digital extension of a beloved Australian garden.